The announcement poster for the Gaudeamus Muziekweek 2015
To address an international public in a really unique way, the announcement poster of the Gaudeamus Muziekweek intends to give contemporary music a special form of expression. This is brought by incorporating concrete forms with associative meanings. This year a helmet (a nod to Daft Punk) and elegant butterfly wings merge together into an unknown creature. Uncomfortably quiet. Yet you hear the engine accelerate and the subtle sound of flapping wings.
The surprise effect of the design ensures that the announcement of the concert is perceived among the visual information flood of an urban environment.