Design a Viewbook for ArtCenter College of Design that expresses the unique educational experience offered by institution.
At ArtCenter, each student receives a unique education. Reflecting that experience was the driving force behind the design of our 2019–2020 Viewbook for prospective students. For this edition of the College’s biannual two-volume publication we combined time-honored craft with cutting edge technology to design a system that configured (and reconfigured) modules to generate 40,500 unique covers. Each permutation of the digitally printed cover was identified with a serial number on the front cover and spine. The modules were inspired by West Coast modernist Alvin Lustig—who taught at ArtCenter a half-century ago—and his proposal of using timeless geometric shapes to create complex patterns. Complementing this modular system is a grid that plays an active role throughout the offset printed text pages and a new, fixed-width monospace font created by alumnus Josh Finklea.
The Catalog resonated well with prospective students and has been instrumental in increasing the school enrollment numbers.