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The equine shelf is a crowded sea of sameness and doesn't reflect the changing needs of customers. Horse lovers no longer view horses as livestock but as pets. They desire healthy foods promoting wellness, but most brands contain processed ingredients with little nutritional value. StableFeed is leading a category-wide revolution with natural foods packed with purpose.
Food that's every bit as simple as a hunter on a carrot is… wait, what?
The equine industry is at a tipping point. Horses are no longer viewed as mere livestock but instead held in the same regard as other domesticated pets. Unfortunately, most food producers in the category do not reflect this shift. Many are still producing food that contains processed ingredients with little to no nutritional value. And their packaging reflects this.
StableFeed isn’t like most food producers. Creating natural foods and supplements with purpose, they are leading the revolution. The new chia supplement packaging harkens back to the good old days when food was made the way mother nature intended: real, simple, natural. Playful product illustrations reflect this bygone era and the wonder and benefit of each ingredient. Each package is a celebration of the expression, “you are what you eat.” Superfoods, for super horses.
While still early, since launching the new brand and packaging, sales are up over 320% from the same period last year and the client's reaction to the new packaging couldn't be better…
"The agency did not create or launch a brand. They helped breathe life into a dream. That positivity, that excitement, that hope is spreading, and that is an expression of the agency through the brand."
"There are people who purchase our products just to get the boxes. No joke."