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Assignment: Lego is no more just a toy company. They call themselves " construction toys" which means they are breaking the barrier of just being a kids brand. Create a print campaign that identifies with the new brand image of LEGO.
Approach: For a kid LEGO is just limited to just being a toy. But for grownups LEGO is much more than a toy. It can fulfill different needs and desires of life.
Result: A print campaign which shows how LEGO fulfills different needs and desires of life.