TAM-TAM Inštitut announced the 13th international PLAKTIVAT competition in designing a city poster on the topic of “SOLIDARITY”.

The action aimed to encourage and strengthen solidarity in society, open the discussion about the fundamental values of solidarity, and reflect on the significance of solidarity in developing a better society in the future.

I was looking for something we all had in common, no matter who or what we are. Something that concerns us all, therefore I focused on basic human needs. I am deeply convinced that everyone would offer toilet paper to someone else if someone asked for it. I find it hard to imagine to hear a selfish - "no". Last year's situation, when paper ran out in stores as quickly as yeast, sharing a roll in this way gets a new value - as proof of solidarity. The use of a familiar motif from art history is part of a multi-layered perception of the poster. The fresco may be understood differently by everyone, it can be associated with the origin, the humanity. Maybe the composition just means some homeliness to us, which helps in accepting the poster.

The winning poster satisfies all the key aspects that are important for such a poster in a quality and comprehensive way. The message on the topic of solidarity is given with a good deal of wit and a hint of provocation, and relies on well-known references in terms of content. Concern for the weaker and the acts of solidarity that the poster calls for proved crucial to the well-being of society and the individual during the pandemic. The design solution follows a pure visual language through a well-used vertical format. It communicates so clearly and directly even in a brief moment of attention of a passer-by on the street.