This product is a medical chocolate developed by a doctor after years of research based on the concept "Chocolate for Health".No sugar, no additives, and no artificial sweeteners, but only from the highest quality natural ingredients, so Medicalate is made. Additionally, it contains useful ingredients to maintain healthy life. Because of this composition, the product has a unique medical function and advanced character as a sweet so that people under strict carbohydrate restrictions for various reasons can eat them. Since the production was ready for merchandizing, we needed to create its high-quality packaging for appealing its specific characteristics, yet still look sweet as chocolate.
The text information about the product and the base diagram of the active ingredients in each product were analytically organized. Medicalate's logo is stamped with foil to create a sense of high quality as a brand. The target of design is to make a balance between its medical and sweets-like aspects, and the colors of packages are selected to match the functions of each of the three types of chocolate: SUGAR CONTROL, DENT PROTECT, and BEAUTY ASSIST. Each piece of chocolate is formed like a pill and arranged with partitions inside the package for easier understanding about the effective intake method of the active ingredients in the chocolates, eaten three pieces per day. Additionally, the packaging is made entirely of paper to consider preserving the global environment.
The development of the Medicalate product began with a desire from a cancer patient to eat chocolates despite a strict diet.Medicalate has enabled through its scientific approach for those people under strict carbohydrate restrictions to enjoy the taste of chocolate and pleasure of eating. As such, Medicalate aims to contribute to mental and physical health through sweets, and this new possibility for the sweets industry in the future can be clearly represented through our design.