Seedwise is a new seed-based snacking brand for Ozery Family Bakery. We wanted to appeal to today's snacking culture, providing low sugar sweet snacks that provides sustained energy between meals at a lower cost to consumers and the planet than the nut-based alternatives. The personality is bold but friendly, strong but inviting.

We worked with illustrator Cherie Sinnen to develop the hero images to add taste appeal and chose to not include a window like most granolas. To us, it's a more appealing representation of product. Our logotype and other typefaces are bold and strong, but rounded in form in order to articulate the mouthfeel and satiety the product delivers. The off-white background provides a warm and welcoming canvas for the design elements to play.

So far, reactions have been phenomenal, with new retailers placing orders from both the US & Canada (those versions are dual language).