Native Wit

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Award: Silver

Professor: Karen Watkins

School: West Chester University

Student: Anita McArdle

Category: Film/Video; Design

Country: United States of America

Award: Silver

Professor: Karen Watkins

School: West Chester University

Student: Anita McArdle

Category: Film/Video; Design

Country: United States of America

Title: Native Wit

Assignment

Senior Thesis Topic: Archetypes / The Explorer

Approach

Half travel app, half scavenger hunt, Native Wit provides tourists with a unique local experience. Native Wit spontaneously guides you through the painful question, “what should we do next?” Identified by a colorful pin, the user is awarded a postcard that promotes the participating establishment in an upbeat, colorful way.