Create a print campaign for Head & Shoulders that clearly shows a product benefit in a unique way.

To do this, I explored different ideas as to why it's important that the Head & Shoulders formula is clinically proven to remove 100% of flakes.

I juxtaposed snowflakes with warm climates to express just how out-of-place dandruff is when it's on your head. I paired this visual solution with copy that explains how the Head & Shoulders formula removes every last flake.