Purpose of the assignment was to create an abstract logo for either an existing company or an original one.
First step taken was to create Moungear, an original company that specializes in climbing gear. Moungear’s name is a mixture of the word mountain and gear. The next step was to design simple shapes that can be memorable and distinguishable. Lastly, colors were carefully chosen to successfully express the personality of the company, such as energy, strength, and durability.
The outcome was the simplified shape of two carabiners joined together, representing the strength of the product and the dependability of the company. As an added bonus, it creates the shape of the first letter of the company name, M.