DEFAMILIARIZING HANGEUL (Korean alphabet)is designed as a research project at the National Hangeul Museum. - Research on Hangeul changing in the digital age.

Hangeul has experienced great changes since its invention. One example is yamin jeongeum, which has emerged online through the Internet. By utilizing the formative similarity of phonemes that occurs during the process of syllabic grouping, yamin jeongeum is expanding the realm of Hangeul beyond its function of conveying meaning and into a form of adornment and art. The advent of this innovative form of technology known as the Internet heralded new transformations. In digital environments, the visual characteristics of the characters are based on pixels, and therefore the information presented may be inaccurately transformed on the screen depending on the thickness of the strokes and the direction of the font. The artists discovered that this phenomenon results in the Hangeul form appearing similar to that of yamin jeongeum. This study begins with the question, “Why did King Sejong create Hangeul in this way?” The artist duo aimed to defamiliarize Hangeul under the concept that a writing system is not transmitted to the next generation unchanged, but rather evolves through the process of “creation > development > extinction” and the phenomena that have emerged through the encounter of Hangeul and digital media. This study aimed to bring out the mathematical principles and regularities of Hangeul through its cyclical order and variable form. A Hangeul structure comprised of two primary characters (‘ㄱ’, ‘ㅇ’) - rather than the one of the existing standards comprised of eight primary characters (five consonants and three vowels) - was created based on the formative similarity between phonemes. The stroke divisions and the differing lengths of the characters demonstrate how Hangeul is not a static writing system but rather undergoes constant creation and extinction.

The Korean alphabet(Hangeul) in the video is actually made of silk scarf and flag. The Korean alphabet in the video is actually made of silk scarf and flag. It was then displayed at the National Hangeul Museum in South Korea and 019 in Belgium.

More info-
https://100.sta-chicago.org/winners/2019/defamiliarizing-hangeul