Our agency was chosen to design packaging for Sola, a sugar substitute that was developed in Great Britain and then introduced on U.S. store shelves as an additive and a line of low-carb and low-sugar branded products.
Made out of sweeteners found in fruits, vegetables and dairy products, Sola has a low-glycemic response, replaces sugar gram for gram, retains its structure in baking and has no aftertaste, so it’s a great substitute for sugar in recipes. It looks, tastes, measures, browns and caramelizes just like sugar and contains 75% fewer calories and zero net carbs.
However, Sola wasn’t well known in the U.S., and the products sounded too good to be true! Our job was to convey on packaging that these items were delicious and diet-friendly.