We were asked to shoot a series of portraits to advertise for the BC Lions of the Canadian Football League.
The BC Lions of the CFL wanted to celebrate their star players and also build intrigue with a younger, less familiar fanbase at the same time. We wanted to create imagery that was more intimate than the typical athlete portrait, encouraging the viewer to learn more about the athlete’s backgrounds and history.
Headline: Who Is ____? Subheadline: The Next Game Will Tell Us.
The client and players were thrilled with these massive portraits displayed throughout the city. These images were also selected to appear in Luerzers Archive 200 Best Photographers Worldwide 2018/2019.