The goal is to create a brand identity for International Contemporary Furniture Fair (ICFF) that helps to convey its specialty among different furniture fairs in the world.

Compared to other famous international furniture fairs, ICFF can target the market where people are looking for a contemporary design style for their life and work.

Inspired by the most significant visual elements of contemporary design style, I created a visual solution for ICFF that caters its elegant contemporary sense to the market.

This project has been collected into my personal portfolio as my best work of mine. In the SVA senior portfolio review, it has been the reviewers' favorite project.