We have used a chromatic range of saturated colors, fleeing from the vision of an industrial zone as a gray and dirty place, to approach the idea of industry as an engine of development and innovation.
The imagotype is identified with an industrial environment thanks to the silhouette in the shape of a saw and the use of the line refers to the architectural and industrial language of the technical drawings and sketches.
The typeface used is the Ahamono, a monospaced type that evokes the labeling of products and bar codes, typical of manufacturing processes.
The ecosystem of the brand is formed by geometric patterns where diagonals abound, in consonance with the symbol.