The goal of this project was to create a trademark for the brand Dram, a mobile app that allows the user to become their own mixologist. The app will generate cocktail recipes based on ingredients the user has in their home.

For my process I took the abstracted shape of a jigger, a common bar tool, and paired with the word Dram, a unit of measure specifically used for alcohol.

This logo is successful because it communicated alcohol and at-home bartending in the most simplified way possible.