Sogurt is a well-loved home-grown froyo brand in Singapore founded in 2010. The brand is the first in Singapore to introduce a novel concept of a fully self-serve frozen yogurt store, introducing fun and fresh DIY bar to explore endless possibilities of innovative flavours and toppings. Over the years, they have perfected a delicious soft-serve recipe for the young, old and health-conscious with their offering of low-fat, high calcium product blend.

The first brand in Singapore to launch probiotic froyo ice-cream. The client wanted a refreshed brand outlook & packaging system to catapult their new probiotic froyo ice-cream into the future of e-commerce & retail outlets, enticing & serving the generation of health conscious.

We created a packaging system that is fully aligned with the Sogurt brand & founder’s personality, featuring bright pastel shades - a reflection of the brand’s approachable, fun-loving, free-spirited and elegant voice. With careful consideration of the type treatments and materialization, the design also reflects an optimistic and dynamic aesthetic – with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour of Avo-Melaka, Strawberry Yuzu, Berry Swirl & others.


Sogurt launched their probiotic froyo ice-cream in January 2021, revealing their refreshed brand outlook spotlighting their halal-certified, healthier probiotic froyo ice-cream that is lower in sugar. In an all-new, vibrantly designed packaging system that epitomises their ‘Happy Gut, Happy Life’ campaign motto, Sogurt catapults the fun-loving froyo brand into the future of e-commerce, in line with Singapore’s strategic move to advocate digitalization and technology into businesses.

With a refined visual brand mark and uplifted color palette, we created a renewed brand identity & packaging system that reflects the brand’s evolution & founder’s personality, showcasing a positive messaging on the packaging ‘Crafted With Love And All Things Good’.