Sogurt launched their probiotic froyo ice-cream in January 2021, revealing their refreshed brand outlook spotlighting their halal-certified, healthier probiotic froyo ice-cream that is lower in sugar. In an all-new, vibrantly designed packaging system that epitomises their ‘Happy Gut, Happy Life’ campaign motto, Sogurt catapults the fun-loving froyo brand into the future of e-commerce, in line with Singapore’s strategic move to advocate digitalization and technology into businesses.
With a refined visual brand mark and uplifted color palette, we created a renewed brand identity & packaging system that reflects the brand’s evolution & founder’s personality, showcasing a positive messaging on the packaging ‘Crafted With Love And All Things Good’.