In Kenya, rape if often committed by those closest to the victim. BBDO wanted to create a PSA campaign that would shed light on this issue.
The "Mugshot" was combined with the family portrait to convey to the viewer who the criminal was. The campaign was shot in November 2013 on location near Meru, Kenya.
These posters were used to raise awareness about recent legislation that makes it easier to arrest and prosecute rapists.