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The creative direction was to present psychedelic-inspired illustrated concepts that would contain Easter eggs from the previous two seasons for fans of the show. The ultimate goal was to have a multi-piece campaign where each piece had a different style.
We explored a variety of illustration styles and color palettes and integrated multiple options for ways to represent elements and characters from the series.
This piece has a moodier palette and leaned heavily into the hippie counter-culture vibe of the upcoming season while still representing a wide variety of Easter eggs from past seasons. This piece also fulfilled the ultimate campaign goal by feeling wildly different from our other illustrated piece in both style and palette.