Apron asked us for a friendly, memorable mark that shows they are an established Branding/PR agency focused on the food industry. They have years of food communication experience and deep digital expertise. They serve agriculture and raw goods clients, consumer packaged goods companies, grocers and large-scale restaurants.
I like to combine a typographic and symbolic elements for logo marks. I feel they have a longer shelf life in this new world of disposable logo marks.
The website is just launching and they are pitching new business, so no measurable results are in yet.