Engage audiences with Anderson, who had been hailed as a voice that “comes around once in a hundred years.” Focus on her artistry, while connecting her to the turmoil of her era (she toured the south during Jim Crow times).
Approach
Using an image from Anderson’s signature concert at the Lincoln Memorial, bold coloration and type treatment helped connect this historical figure to a modern audience.
Results
The key art drove interest for the film, driving tune-in and streaming views.
