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'Awakening the Human Spirit', the brand essence we created for Father Joe’s Villages, Southern California’s largest homeless services provider, was also the powerful idea driving our new identity for this client, which lacked a cohesive master brand.
In its former state, the visual expressions of the organization’s master brand and its partner agencies lacked unity and cohesiveness. A dramatic graphic sunburst in vibrant warm tones captures the organization's vision of faith, optimism, change and support.
Agency partners are now united by a logo system that aligns individual entities into a powerful collective brand expression. The client is very pleased with the final results and the new logo has been well received by the community.