This poster was designed to promote the value and importance of ethical integrity in design practice to design students, faculty at SCAD (Savannah College of Art and Design), and design professionals.
The photo was a finger of a design student who cut herself during the design production. It was a visual expression of great respect on rigorous craftsmanship of design author.
Half tone style was applied to show the traditional print production. Blood-inspired duotone was used to create strong visual impression of seriousness of the issue.