The assignment was to create a company with a logo, brand guidelines, style tyle, design system and digital assets. The company is supposed to help solve a problem through user experience design, rooted in research.

We chose to solve a problem that directly related to us as college students in need of learning more about our finances. We wanted our company to be simple, yet helpful, and most importantly solve the problem not add to its confusion.

We found that many people our age were in the same situation as us, and came to the conclusion that the best way to solve this problem was to create a course. We took special interest in researching and designing the Learning Management System, as it was the basis of our company.