ARSONAL, Stephanie Gibbons, President (FX Networks), Todd Heughens, SVP (FX Networks), Michael Brittain, VP (FX Networks)
Lisa Lejeune (FX Networks)
Laura Handy (FX Networks)
The series pushes to defy form and convention and the key art for season two needed to embrace that but maintain a sense of what is real. They wanted to explore on a common theme sprinkled throughout – Robbin’ Season. Robbin’ Season is the period when weather gets cold and the stark divide between the haves and the have-nots is crystal clear.
A joke was relayed to us about winter in Atlanta and that inside people’s houses it’s sometimes so cold that you can see your breath. That visual seemed to embody not only a WTF moment characteristic of the show but was also funny and made you look a little closer at other people’s lives and what we see from the outside looking in.
Hopefully the key art is thought provoking and gets an emotional response. The characters are giving us a window into their lives and though fear is a reality in their world, there is also comedy. The series played with the idea of how far we could go with warping the title and its placement.