Shoreline by Made Property Group presented a rare opportunity to live right on the beach in Sydney’s iconic surfing suburb of Manly. Hoyne was briefed to create a compelling campaign, including a poster, that would speak to a target audience of beach loving owner occupiers and locals who already knew and loved the area. The key challenge was to avoid a clichéd vision of Manly, and instead to create a campaign that was nuanced and focused on the exclusivity of the offering.
The result was a poster that focused on coastal privilege. Black and white photography reflected the sophistication of the building’s design.
The image articulates the exclusivity of the lifestyle on offer, where every day, at a certain hour, you can have one of the world’s most beautiful beaches all to yourself.