Now that everything is done digitally, and alarms and reminders are set on phones and computers, people don't see the use in physical reminders such as Post-it notes. The goal of this campaign is to "remind" people that there is still use for a product like Post-it.
With digital reminders, why should people still use Post-it? Well, there are some things that people simply won’t remind themselves to do on their phones, and this campaign sheds light on some of those moments. Whether it is minor or major, Post-it will ensure that no matter the problem, you don't forget.
This, of course, is a student effort and hasn't produced results (yet).