The goal of this project was to create a pictorial mark and a name for a potential bell tracking app brand by combining two various objects.

The process for this mark began by combining two objects selected from several wordlists of different categories to produce a concept sketch. After further refining, this sketch was digitized and further developed. Once perfecting the mark, any accompanying elements were added, such as text and placement of the brand's name or appropriate color palette.

The project was successful as it had combined a bell and squid, known for its quick movements through jet propulsion. The brand formed from this mark is Rapidbell, a comprehensive tracking and notification system meant to provide you with rapid alerts for anything you need to keep track of in your life.