Develop a visual brand system applied to print, digital media, collateral, spatial and promotional design for hospitality.
Approach
My approach is rooted in the core idea of a node— the intersection between travelers and hosts, architecture and travel. The logo is inspired by architectural drawings with bold vertical lines creating a sense of depth and space, and also serves as an important graphic element.
Results
The result is a flexible logo that can expand to a system that fits different applications.
