With a goal to both disrupt and delight at impactful events like the Big Game, regional megacity events, and summits, PepsiCo NSPIRE™ features culinary, mixology and beverage innovation, offering an opportunity for PepsiCo to engage consumers with Pepsi Spire digital equipment while showcasing unique culinary creations. The vehicle has a restaurant-quality kitchen that serves flavor-inspired dishes such as Mountain Dew Zesty Chicken Wings and Sabra Spicy Hummus Turkey Chili. PepsiCo NSPIRE currently features our world-class internal chefs and in the future aims to partner with local and celebrity chefs across the country.
Designed in collaboration with the award-winning industrial designer Karim Rashid, PepsiCo NSPIRE is a mobile culinary experience on wheels that is a physical manifestation of PepsiCo's many brands – blending flavors, colors and textures into a sensorial showcase through form and pattern to offer visitors an immersive interaction. PepsiCo NSPIRE is a mobile innovation kitchen that is the first of its kind. It is more robust than a typical food truck, equipped with a full-service, restaurant quality kitchen and a PA system for crowd entertainment.
At the heart of PepsiCo NSPIRE are the embedded Pepsi Spire units, state-of-the-art beverage dispensing fountains that put up to a thousand drink combinations at people’s fingertips. Spire can pour up to three flavor shots, simultaneously, with any featured beverage. Spire’s playful animations express each of PepsiCo’s beverage brands, captivating and drawing people into the experience.
From a design perspective, PepsiCo NSPIRE is a graphic and transportation design system that is synergistic with the user interface of the Pepsi Spire family. The approach embodies the fun spirited nature of Pepsi Spire through colors and dynamic movement of graphics on a structural surface that is both minimal and modern in form. The truck can be re-skinned and repurposed depending on the requirements of each event. The lighted halo around the service window changes color and can be customized to every event at which it appears, along with the Spire user interface. The service window is a gesture to the approach at PepsiCo to bring both food and beverage offerings into one holistic experience.
The portability of PepsiCo NSPIRE allows it to create impact and generate social buzz by connecting with local markets where customers and consumers can experience Pepsi innovation firsthand. People are encouraged to stay and mingle in the PepsiCo NSPIRE™ lounge space because we believe that over food and drink, ideas are born. As people interact with PepsiCo NSPIRE it allows them to interact with the latest and greatest from PepsiCo, and leaves them with a lasting impression.