Plum wine produced in a limited quantity. Mostly targeting a woman in her 30s to 40s.
Approach
Differing from most plum wines design in Japanese taste, this is noticeably modern style. Basic ingredient “plum” is illustrated in circle and sealed on a bottle with a set of three as rule but at randomly.
Results
Being standing out on the shelves resulted in unexpected earlier sold out. The client has been choosing conservative designs and is very excited to see the fresh design approach.
