The livery of the ZQ series rocket makes it the strongest brand identity in rocket history. The entire design combines regional culture, public relations, brand promotion, rocket livery process and cost, optical radar recognition, and the characteristics of the spacecraft itself. The design used the image of Suzaku bird which is known as a symbol of oriental mythology. By continuously repeating graphics to ensure the image is shown perfect at every angle. This is a breakthrough livery design of a rocket. We hope to use  design to promote the process of human exploration of space.

Rocket manufacturer come from East Asia. Suzaku itself is the fire god bird in East Asian culture, so the analogy with the rocket produced in East Asia is related. Besides that, the graphic design of the endless loop shares the same symbolic meaning of Suzaku nirvana. Suzaku is a traditional divine bird in East Asia, representing auspiciousness, which is a beautiful implication. We have simplified the traditional image of Suzaku, make it modern to match the characteristics of aerospace technology, and the graphics use a lot of straight lines to simplify the construction process on the surface of the cylinder to make it easy to livery.

The ZQ-1 rocket used a normal car livery process (even simpler). Other rockets of the ZQ series will continue to use the same livery process. Through the construction experience of ZQ series light-sized rocket livery, we can further reduce the difficulty of construction while obtaining excellent livery effects for medium-sized rockets in the graphic design. At the same time, we also formulated design rules for the livery design of the heavy-sized rocket to continue the visual identity of the ZQ series rocket.

The ZQ series rocket is the first rocket launched by a commercial company in China. This rocket has been widely praised in the global commercial aerospace industry, and received good market feedback. The ZQ series rocket livery makes the rocket more humanistic and enhance the emotional relationship between "aerospace technology" and "human". The livery of the ZQ series rockets makes it the strongest brand identity in rocket history.

The ZQ-1 light-sized rocket was launched in 2018. The ZQ-2 medium-sized rocket completed final assembly on February 3, 2021. At the same time, the ZQ-2 rocket will launch in the second half of 2022.