Create a strong follow up to the first installment of the American Crime Story Anthology that brings in the intense, striking colors of Miami 90's noir and utilizing symbols from the Versace brand.
Approach
We explored bold and intense color palettes, as well as the Medusa statue and other fine art imagery to invoke Versace's brand of glamour, beauty and excess.
Results
The final poster was a close crop of Bernini's statue of Medusa, a nod to the icon of the Versace brand, treated with bold Miami inspired gel lighting tying back to both the eye-catching fashion of the brand and the decade.
