This project is a rebranding project of Studio 47, a handmade accessory brand.
Studio47's product pursues familiarity and fun rather than the essential use and function of the target, and suggests a daily transition that allows you to feel emotions and relaxation through the product.
There was a distinct concept of the miniature, but the brand's color was not revealed, so I thought brand identity and package design were needed.

To communicate the vision of these brands and to effectively reveal the value of their products
I tried to stimulate emotions by giving fairy tale narratives. Like the cover of an old fairy tale book, a vintage, emotional line drawing.
I've drawn a graphic that reveals the characteristics of "miniature."

I've established identity with a concept that matches the product, and with a differentiated package,
We have increased the value of the product's collection to attract consumers' attention.
I hope you will meet the world's smallest fairy tale through the rebranding of Studio 47, which values everyday moments.