Colonial, a prestigious real estate developer in Spain, decided to acquire a network of coworking office solutions called Utopicus. In order to communicate the news, they organised a series promotional events for which they asked us to create posters under the slogan "There is nothing more positive than adding."

The concept "There is nothing more positive than adding" was represented through a graphic combination of two elements (1 + 1), which symbolised the union of the two entities companies.

Both the morphological diversity of the graphics and the polychromatic use helped to create an impressive visual universe, achieving a high rate of notoriety and remembrance.