A super-strong, fast-drying adhesive introduced to the North American market in 1973. Many of its customers recognize the brand as the instant glue that “can bond anything from china and collectibles to holiday wreathes and model trains”. Some of its products include the Maximum Bond Krazy Glue Gel, and All Purpose Krazy Glue Pen.

Krazy Glue is known to be able to bond almost anything, even to the unexpected. The campaign shows how Krazy Glue bond different sport teams’ merchandise side by side even though they are rivalries.

The print campaign bonds even the most impossible things metaphorically, supporting the line that says “anything is possible, sort of.” A humorous way to represents Krazy Glue’s strength and bonding ability.