Noticeable Benefits

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Award: Gold

Professor: Mel White & Kevin O'Neill; Kevin O'Neill; Mel White

School: Syracuse University, The Newhouse School

Student: Derek Rosen

Category: Advertising; Automotive Products

Country: United States of America

Award: Gold

Professor: Mel White & Kevin O'Neill; Kevin O'Neill; Mel White

School: Syracuse University, The Newhouse School

Student: Derek Rosen

Category: Advertising; Automotive Products

Country: United States of America

Title: Noticeable Benefits

Assignment

I was tasked to create a campaign for Michelin snow tires.

Approach

People are reluctant to buy Michelin snow tires because they are more expensive. So I came up with the big idea to show that by investing a little more cash, Michelin customers gain a lot more noticeable benefits.

Results

I created three print ads that use road signs to demonstrate the noticeable benefits of Michelin snow tires.

Contact Information

Company Name: Syracuse University, The Newhouse School

Phone: 914-602-6077

Email: dirosen@syr.edu

Website: https://dirosen704f.myportfolio.com/

Address: 7 Cross River Road
Mount Kico, New York
10549

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Competitions

Professor: Mel White & Kevin O'Neill / Student: Derek Rosen

Assignment

Approach

Results

Contact Information

Graphis

Noticeable Benefits

Professor: Mel White & Kevin O'Neill / Student: Derek Rosen

Assignment

Approach

Results

Contact Information

Related Entries

Graphis

Noticeable Benefits