Sur Gallery is Toronto’s first publicly funded art gallery dedicated to promoting Canadian and international art by Latin American artists. The gallery was founded by the Latin American Canadian Arts Project (LACAP). Sur Gallery will become the main venue to represent all of LACAP’s activities, educational programs and exhibitions to promote Latin American art for the Toronto arts and creative community.
Underline developed a logo based on the map of Latin America that can incorporate the different mediums of art represented by the gallery and also deconstructs in pixels to represent each of the countries. The new brand includes stationery system, collateral items, signage, as well as publication and ad templates.
The Gallery will officially open in June to coincide with the PanAm Games in Toronto. The brand is also receiving attention in the Arts Media in Toronto and generating the necessary buzz previous to the official opening.