Creating a brand that stems from elegance sounds very attractive when written down on paper, but does not fall short in areas of effort and attention to detail. Designing unique imagery was something I knew I wanted to achieve from the start of the project, which I thought would entail making a couple simple vector drawings in illustrator. While that was a good starting point, I quickly realized that making almost everything from scratch would be the best way to get the most out of this brand. From designing a custom logotype to creating unique patterns that served as a bottle label texture, every little detail was as important as the last.
