GTE Financial was running a TV spot during Tampa Bay Rays baseball games on the Sun Sports Network. So the client wanted us to create a Rays baseball themed commercial that would demonstrate how fast and easy their mobile banking is.
Since GTE Financial is not a typical stodgy bank, but a more people-driven credit union, we wanted the commercial to convey their “fun” personality, while still playing up the speed and convenience of their mobile banking. Challenged with a limited budget, we hoped to create a memorable spot that promoted GTE Financial’s benefits and humorously resonated with Rays fans.
The humorous spot was very well liked by the client. They thought it was a great way to show the time saving benefits of their mobile banking and it has also resonated well with the public thanks to the positive feedback GTE has received regarding the commercial.