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For this Avery Dennison Label Collection's concept, White Studio's inspiration were the great Discoveries of the New World, started by the Portuguese sailors in the 15th century.
The team wanted to bring to the labels the excitement of the first contact of the European with the Atlantic and Pacific cultures. With that in mind, the team created a set of labels that use colour, shape, figure and a wide variety of printing techniques to express the wonder of such encounter, highlighting each paper's particularities.
ATACAMA PEPPERS: White Studio thought of Atacama Desert in Chile as the perfect scenario to present Fasson® Tyvek 54 characteristics. The desert tones form the perfect background to highlight the vibrant effects that a lizard skin can show. These effects are possible thanks to the unique characteristics of this paper.
COCOBAY:To design this label we were inspired by the colours and smells of Cuba and the Caribbean exotic scenarios. The texture of the Fasson® Wood Skin immediately drove us to the wooden handpainted panels on the beaches, inviting for laziness and joy.
SAKE:The inspiration of this label was the quiet and spiritual landscapes in Japan, where soft colours of the landscapes are spotted with shiny tones of flowers. Japanese scenarios are represented in paintings and illustrations through these contrasts that we tried to captures with graphic elements.
BRUTÜSFor this label, we were inspired by the scary figures of monsters and demons that pursued the sailors of the Discoveries and lived in the collective imagination of the peoples of that time period. The idea was to explore dark colours and special printing techniques in the strong texture of Fasson® Fibers Look.
MAGNOLIAThe delicate texture of Fasson® Velvet White paper recall us of the smothness of flowers, and we chose a very special one from Asia to represent this. In order to bring out the particular effect that the texture has on white, we chose to embrace it with a warm tone of red.