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Founded in Miyagi, Japan in 1789 – the Tanaka Shuzo Sake Brewery celebrated in 2019 its 230th anniversary of crafting the world’s finest Sake. The Tanaka 1789 X Chartier Sake Blend 001, 2018 Vintage, is a kimoto tokubetsu junmai nama-zume blended sake.
For the first time in the history of sake in Japan, Francois Chartier, world famous sommelier, has developed blends of sake inspired by his aromatic science. To achieve this incredible first blend, Chartier worked with Tanaka’s toji, Morikawa san, to craft an innovative blend, truly magnifying the aromatic synergy between the different sake cuvées.
forceMAJEURE was asked to bing this innovative brand to life by creating a design system for the series of blends, which included branding, bottle and cap design, and packaging.
forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
The design successfully balances the rich history of Tanaka, with Chartier’s unique take on innovation. The brand mark is also built around the powerful synergy between both names, allowing them to have their own dynamism, while strongly linked from the core. The smooth, matte black bottle works together with the minimalist white graphics, for a sleek and sophisticated look & feel. Embracing the tradition of the Sake world, the unique black glass closure is then carefully sealed with a special label, as a guarantee of quality, elevating the experience of the product.
Reflecting the unique collaboration between Tanaka & Chartier, the new bottle is all about celebrating unexpected associations: “Blending the best with the best.”
For more information, visit:www.francoischartier.cawww.tanaka1789xchartier.com/enwww.forcemajeure.design