The Nebraska Tourism Commission kicked off its 2015 Nebraska Passport program that encourages travelers to explore Nebraska while collecting stamps in the Passport program booklet from participating attractions, potentially earning great prizes. The Passport program features 80 attractions on 10 themed tours across the state, and included an accompanying informational web site and app.
Approach
The Passport Program was launched both digitally and physically across multiple mediums throughout the state. The booklet itself, in addition to the online app and the website, all feature maps, checklists, and themed tour descriptions for participating travelers.
