Brand Identity for a Horse Park in Paso Robles, California.
Locals refer to the City of Paso Robles as 'PASO'. The challenge was to avoid the over-used horse-rider-jumping representation. Merging the name and the activity in a elegant manner did the trick.
A unique identity that communicates timelessly what this non-profit organization is all about.The client, thrilled, is looking forward to the whole brand identity implementation.