The goal of this project was to create a letterform mark and propose a name for a glasses and frames potential brand by combining a letterform and an object.
The process for this mark began by combining an object selected from several wordlists of different categories and matching it with a letterform to produce a concept sketch. After refining, this sketch was digitized and further developed. Once perfecting the mark, any accompanying elements were added, such as text and placement of the brand's name or appropriate color palette.
The project was successful as it had the letterform of a lowercase "g" in cursive-form with the shape of a monocle. The brand formed from this mark is Grandiose, a premium service that offers high-end fashionable frames.