Westfield Group is reinventing the shopping experience of an existing property in Carlsbad California. The new property will be an oasis of fine dining, entertainment and shopping set between the mountains and the sea.
A key step for Westfield is to engage partners and prospective retailers for the re-envisioned space. Chase worked with Westfield to create a compelling brochure that communicated not only the key information about the future development but also the laid-back sense of luxury inherent in the refined space.
The Westfield Carlsbad brochure “A Place of Possibilities” envisions the location where opposites meet in perfect harmony. Textures, graphics and ethereal photography come together to create a world worthy of endless exploration.
Every page of the brochure communicates a different aspect of the eclectic area, from its diverse culture to its mix of luxury and artisanal indulgences. The brochure mixes the key information about the ultimate vision with a narrative that emphasizes the California lifestyle of the Carlsbad area. The result is an engaging blend of organic and luxe, laid back and affluent, casual and formal – perfectly capturing the future of Westfield Carlsbad.
The result is a tactile and immersive piece that compels the reader from the moment they touch it. A custom-containing folder reveals a beautiful concept book that uses lush imagery, hi-touch finishes and metallic accents to emulate the future state of Westfield Carlsbad.