In addition to creating a spot that spoke to the spirit of Winter Park, we exceeded our goals for revenue and skier visits - and drove 18,000 Winter Park Express train ticket purchases for weekends the Winter Park Express was back on track.
“We don’t get many opportunities to be on television, so we wanted to be sure to make the most of this one,” noted Jodie Silva, VP of Sales & Marketing for Winter Park Resort. “We wanted something that reflected the fun of experiencing the Seven Territories of Winter Park Resort, as well as the character of each terrain. We felt the agency did a great job of tapping into that spirit.”