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Online bumper leading into an agency explanation of Data Theory
A human sits / stands / walks / rides in front a computer / laptop / smart phone and searches for love / happiness / shoes / sex / training / hub caps. With every search / question / query / random set of words, a human leaves a clue / imprint / data point. It is in that data we reveal human needs / wants / desires / trajectory, but data does not replace insight. Only a human can perceive meaning. Only a human can tell a story. At Engage Arts, our job / passion / purpose / obsession is to understand / deduce / search for human needs in data so brands can speak more precisely / intelligently / instantaneously to customers / prospects / clients; humans. Data is Human.