The Market Council for Reindeer meat represents the reindeer meat industry across Norway. Strømme Throndsen Design was assigned to promote reindeer as the hero of a wild, inhospitable, mountainous landscape and as a healthy and tasty dinner table alternative.

Strømme Throndsen Design worked with the council to develop a brand identity that would communicate a natural, authentic and tasteful proposition, which would then form the basis of all communication for the promotion of reindeer meat in Norway.

Strømme Throndsen Design created a distinctive logotype that takes the classic detail of an uppercase serif and gives it the motion and distinction of a contemporary flourish inspired by traditional Sami folk art and reindeer antlers. Set alongside the images of the deserted yet majestic landscape of Finnmark’s mountains and a limited colour palette, the brand identity communicates honesty, purity and tradition in a nontraditional way.