Create a :30-second commercial following the "Life Needs Unity" concept to encourage people to choose Unity during the highly competitive Open Enrollment period.

The spot opens and we see a very determined man climbing up to the high dive at the neighborhood pool. His family watches on in anticipation; his kids cheer while his wife vehemently shakes her head in warning. The announcer says, "...It's then that you're glad you have Unity Health Insurance..." and we see the man enter the water in a slow-motion back flop. The spot shows a relatable, funny situation that highlights the importance of having access to the health care you need – when you need it.

More and more people are switching to Unity.